The benchmark of excellence
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The The Power Business Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Press Release of the Year
For the press release that made the news
About this category
The Press Release of the Year award recognises a press release that earned coverage, reached the right people and was a pleasure to read.
The judges look for a story told clearly and honestly, timing that worked and coverage that followed.
Eligibility
Open to PR agencies, in-house communications teams and organisations for a press release issued in the last year, based in or serving the region. Self-nominations and nominations made by others are both welcome.
Judging criteria
- Entries are judged on the news value and clarity of the release
- The coverage it earned
- The audiences it reached and the results it delivered
Qualitative criteria
- Clarity of vision and offer
- Reputation with clients, readers or listeners
- The team behind the work
Metrics
- Audience, readership or reach
- Growth and results this year
- Notable work or coverage
Additional criteria
Include links to the work, figures for the last one to two years where possible and a word from a client, reader or listener.
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